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Unlocking the Power of Charter School Branding: A Look Inside COHEA Academy's Strategic Approach

Updated: Apr 18

Welcome to the behind-the-scenes look at COHEA, the City of Hialeah Educational Academy, where branding isn't just about logos and designs—it's a philosophy, a strategic approach to shaping the school's identity. Led by Alex Miranda of Educational Brands, COHEA's brand management journey exemplifies a holistic approach that goes beyond the surface to create a cohesive and impactful brand experience.



The Foundation of COHEA's Brand


At the core of COHEA's brand management strategy is a meticulous attention to detail. From organizing logos to creating thematic treatments, every aspect of COHEA's brand is carefully curated to reflect its values and ethos. The crest treatment, mascot variations, and anniversary celebrations all serve as testaments to the depth of COHEA's branding efforts.


Navigating the Brand Landscape


In a world where consistency is key, COHEA leverages tools like Trello to stay organized and ensure that every element of its brand is cohesive and accessible. Whether it's managing logos or coordinating social media posts, COHEA's brand management approach streamlines processes and fosters efficiency.


Bringing the Brand to Life


But branding isn't just about aesthetics—it's about creating memorable experiences. COHEA's brand extends beyond the digital realm to encompass physical touchpoints like apparel, print materials, and environmental signage. By infusing its brand into every aspect of the school experience, COHEA creates a sense of unity and pride among students, staff, and stakeholders.


Looking Ahead


As COHEA continues to evolve and grow, its commitment to brand management remains unwavering. By partnering with Educational Brands and embracing innovative tools like Pipeline, COHEA is poised to elevate its brand even further and attract the right fit families who share its vision for excellence in education.


Join the Journey


Are you ready to take your charter school's brand to the next level? Educational Brands is here to help. Whether you're looking to revamp your brand identity or enhance your marketing strategy, we have the expertise and resources to support your goals. Contact us today to schedule a consultation and unlock your school's full potential.



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