4 Videos That Increase Charter School Enrollments

Video marketing isn't just a trend—it’s a game-changer. It's one of the most effective ways to connect with families and inspire them to choose your school. A well-crafted video makes your message more memorable, drives higher engagement, and gives prospective parents and students a real feel for your campus. Schools that use video strategically see more interest, more inquiries, and ultimately, more enrollments. Here are four must-have videos to make a lasting impact!

1. First Impressions Matter

First impressions can make or break a family’s decision to enroll. This video focuses on creating a welcoming and professional image of the school from the very first interaction. Whether it’s a well-crafted introduction from the principal or a glimpse of the campus, this video sets the tone for what families can expect.

Do's:

• Keep it under 2 minutes for maximum engagement.

• Show diverse student and staff interactions to reflect inclusivity.

• Use high-quality visuals and audio for a professional feel.

Don’ts:

• Avoid scripted, robotic messaging—aim for authenticity.

• Don’t overuse text; let visuals tell the story.

• Avoid shaky or poorly lit footage that looks unprofessional.

2. Enrollment Marketing Video

An enrollment marketing video helps guide parents through the application process while highlighting key benefits of the school. It showcases success stories, academic excellence, and the unique programs that set the school apart. This type of video is essential for simplifying the enrollment journey and encouraging sign-ups.

Do's:

• Highlight testimonials from students and parents to build credibility.

• Clearly outline steps for enrollment with easy-to-follow visuals.

• Use a call-to-action at the end (e.g., "Schedule a Tour Today!").

Don’ts:

• Don’t make it overly long; 90 seconds to 2 minutes is ideal.

• Avoid overly complex language—keep it accessible for all audiences.

• Don’t forget to add captions for accessibility.

3. A Day in the Life of a Student

This engaging video takes viewers through a typical school day, featuring students in action—learning, participating in extracurricular activities, and enjoying campus life. The use of upbeat music and dynamic visuals keeps viewers interested and excited about the school’s culture and opportunities.

Do's:

• Use natural sound with background music to create an immersive experience.

• Capture moments from different grade levels and activities.

• Feature both classroom and extracurricular experiences for a well-rounded view.

Don’ts:

• Avoid making it look staged—capture genuine student interactions.

• Don’t use overly loud or distracting music that overpowers narration or dialogue.

• Avoid monotony—vary the shots and pacing to keep engagement high.

4. Faculty Invitation Video

Hearing directly from a faculty member can add a personal touch to your school’s enrollment campaign. This type of video features a passionate educator or administrator inviting prospective families to tour the school, emphasizing its strengths and welcoming atmosphere. It provides authenticity and builds trust with parents and students.

Do's:

• Choose a faculty member who is engaging and speaks with enthusiasm.

• Record in a visually appealing setting, such as a library or outdoor campus space.

• Include B-roll footage of students and classrooms to complement the message.

Don’ts:

• Don’t let it be too formal—warmth and friendliness are key.

• Avoid reading off a script—natural speaking resonates more with viewers.

• Don’t forget to include school branding elements like logos and colors.

Incorporating these four types of videos into your school’s marketing strategy can significantly boost enrollments. From making a great first impression to showcasing real student experiences and faculty testimonials, these videos create a compelling case for families to choose your school. If you’re looking for expert help in producing impactful enrollment videos, our team at Educational Brands is here to assist!